Give Back in Norfolk: Hy-Vee Reusable Bag Program Aims to Eliminate Single-Use Plastics While Donating to Local Non-Profits

Published on: 2021-12-31 11:16:51

Norfolk, NE – This year, local community non-profits are more in need of support than in any other time in the recent years’ past. Now shoppers can give back to the local community and help to reduce single-use plastics by purchasing a special reusable bag at Hy-Vee. Midtown Health Center has been selected by local Hy-Vee store leadership as the benefiting non-profit in the Hy-Vee Reusable Bag Program for the month of January.


The Hy-Vee Reusable Bag Program is designed to give back to the local community with every reusable bag purchased. Every month, at every Hy-Vee location a different local non-profit is selected to benefit from the sale of these special reusable red “My Heart” bags, Midtown Health Center was selected as the January beneficiary by local store leadership at both stores in Norfolk. Midtown Health Center will receive a $1 donation for every $2.50 reusable red “My Heart” bag purchased at both locations in Norfolk during the month of January.


“This year has brought continued challenges to all of healthcare.” Midtown Health Center CEO Kathy Nordby said.  “But Midtown is fortunate to be participating in this innovative program that makes it possible for shoppers to give back to local non-profits while reducing single-use plastic in the environment. Local community support is vital in helping us serve more people and respond to the changing health care needs of our target community in Northeast Nebraska.”


Midtown Health Center is a non-profit based in Norfolk. Founded in 1999, Midtown Health Center works to provide medical, dental, behavioral health, and specialty services at an affordable price to everyone in the Northeast Nebraska area. Learn more about Midtown health Center by visiting


For more information about the Hy-Vee Reusable Bag Program, please visit